RTL

Service capacity analysis of video portal

SirValUse has analysed RTL Interactive's video portal www.clipfish.de regarding its potential usage capacity. The study focused on the users' intention when using several areas of the portal. In addition to that SirValUse has evaluated the users' assessment of the website's design, content as well as the usage of competitor portals.

RTL Interactive provides a major video portal in the internet. Within this portal user generated content can be found as well as professional edited content. The goal of the study was finding out means to boost the overall acceptance of the portal as well as detecting and solving potential usability issues.
To answer these questions SirValUse chose a method called pair-sessions (inherent value testing). With this method, two users from different target groups were interviewed within one session regarding their usage motivation and usage behavior. At the same time the users were encourage to discuss these points with each other to reflect their underlying motivations and to get a deeper understanding for their behavior.

Further information about RTL:

www.rtl.de