The value of interaction between human and machine is increasing in today's world. Websites, apps or kitchen utensil, you are permanently confronted with situations, in which you come across or even have to use a digital touchpoint.

Purchase decisions often depend on the quality of interaction between human and computer.
The Consumer Experience, the experience with this point of contact, is one of the most important distinguishing features in saturated markets. The brand loyalty and the recommendation behavior of the consumers result from the experience they have with a product or brand.

In saturated markets the brand loyalty and distinction are more important than ever.
The entry of the digital world in almost every area of life and the growing overtaxing of the consumers with technology require the optimization of all digital touchpoints and is therefore a matter of utmost significance.